Working for over 15 years in the PR industry Jo has a wealth of experience from working with Purple PR as Beauty Director to spending 3 years as Communications Manager for Estee Lauder and Tom Ford Beauty.

Jo is intensely passionate about the brands she represents and is enthusiastically results driven. Jo is known for her diverse network spanning across the worlds of beauty, fashion, film, music and celebrity using her contacts to benefit the beauty brands she represents through strategic celebrity campaigns, brand collaborations and brand awareness initiatives. In 2007 Jo joined forces with the Exposure group to launch Beauty Seen PR, a dynamic beauty specialist PR agency made up of sixteen proactive PR experts with a diverse range of experience and contacts to offer innovative campaigns to all beauty brands.

 

Since opening Beauty Seen in 2007 Jo has worked with a spectrum of brands including Cowshed, Eve Lom, Topshop Make Up, Jergens Naturals, Sainsbury's Health and Beauty, Champneys, Rituals, Steamcream, Ruby & Millie, Le Labo, Decleor, NARS, Shiseido, as well as initiating and creating spa's backstage at high profile events such as The BRIT Awards, MTV EMA's and the MOBO Awards.

Jo conceptualised Beauty Seen's Panel of Experts and Cool Girl initiative using her network of high profile individuals, she is also part of the prestigious BRIT Awards Voting Panel, and in 2010 Jo was asked to join the Coolbrands Expert Council as one of only five beauty representatives, alongside the Beauty Director of Harpers Bazaar, Newby Hands and beauty duo Ruby Hammer and Millie Kendall, judging the 'cool factor' of over 1000 of the UK's leading brands.