Beauty Seen was opened in October 2007 by Jo Tutchener and is part of the global communications agency group, Exposure.

Jo's career was agency side representing brands such as SKII, Dolce and Gabbana Parfums, Jade Jagger, Ruby & Millie and Elnett for 7 years before being approached by Estee Lauder in early 2005, to head up the communications department. Jo organised a collaboration with Gina, the UK's most prestigious shoemaker, persuading them to name one of their unique designs 'Estee' which gained huge media interest, she also arranged for Estee Lauder to become the official cosmetics partner of Fashion Rocks, persuaded the BRIT Awards to let Estee Lauder host a pop up Estee Lauder suite backstage amongst the dressing rooms to pamper the celebrities, secured many celebrity ambassadors increasing celebrity quotes in the media, managed spokesmodels Elizabeth Hurley, Gwyneth Paltrow and Carolyn Murphy, including personal appearances, press events and interviews.

 

In addition to her role as Communications Manager for Estee Lauder, Jo was also appointed to launch Tom Ford Beauty into the UK.

Jo had always wanted to put her agency and in-house experience to use in her own PR agency. And when exposure approached her with the chance to bring her dream to life with the added support of a successful, dynamic agency structure, Beauty Seen was born! Beauty Seen is made up of nine proactive and energetic PR experts with a diverse range of experience to offer dynamic and innovative campaigns to all beauty brands.