Case Studies
Jergens Naturals Parade
Following the much hyped press launch for Jergens Naturals, to engage consumers Beauty Seen created the 'Mannequin Parade' a beauty protest campaigning for natural beauty that toured the capitals streets led by Jergens Natural's ambassador Make Up Artist Ruby Hammer. The message written across all participants t-shirts and on flyers was 'Your skin is not synthetic so why use a moisturiser that it' and 'Plastic is out, natural is back'. Beauty Seen achieved TV, print and online coverage following the event.
Jergens Naturals Parade
